Logos, colour, type and guidelines designed as one system, so your brand looks right on a sign, a slide, a report and a phone screen.
We want to build you a brand that works for you and your audience / target demographic. We listen carefully to what you are saying and make it cohesive for everyone else.
A brand is more than a logo, it is a system designed for your business.
A logo is the part people notice. The system around it is what makes it work: the colours and when to use them, the type at every size, the spacing, the rules your team can follow without calling a designer.
When that system is missing, every new document drifts a little further from the last. When it's built well, your brand stays recognisable across every location, every team and every year.
It doesn't matter where you are now, we will meet you there.
Research, strategy and a complete identity, built from day one to work across print, digital and signage, and to pass accessibility standards.
A new identity for an organisation that has outgrown its old one, with a rollout plan so the change lands everywhere at once.
We keep your brand recognisably yours and fix what's holding it back: colour contrast, type that breaks down at small sizes, gaps in your guidelines.
We rebuilt our own identity the way we'd build yours.

Everything from the shades in a palette to the spacing in a logo is considered
The spaces in the logo use a single unit so everything stays in proportion
Market testing is available so you can see how your brand works before it goes live
Enter your brand colours and see which combinations meet WCAG 2.2 AA for text, and which only work for large type and graphics.
Email us if you would like to organise a comprehensive brand check and report.
Signage rebrand for an aged care and disability services provider
"Ange played a pivital role in successfully creating the signage rebranding over 17 locations, also delivering visual collateral that elevated our brand presence"
"For a human services brand, what truly elevates the outcome is their ability to capture emotional resonance"
Your goals, your audience, and what isn't working now.
Your market, your competitors and where your brand can stand apart.
Concepts, refinement and a system tested for accessibility before you sign off.
Guidelines, templates, and artwork for every place your brand appears
Tell us where your brand is now and where you want it to go. We'll come back with a plan, a timeline and a transparent quote.