Branding and identity

Logos, colour, type and guidelines designed as one system, so your brand looks right on a sign, a slide, a report and a phone screen.

Branding

Brands that hold together

We want to build you a brand that works for you and your audience / target demographic. We listen carefully to what you are saying and make it cohesive for everyone else.

Why it matters

A brand is a system

A brand is more than a logo, it is a system designed for your business.
A logo is the part people notice. The system around it is what makes it work: the colours and when to use them, the type at every size, the spacing, the rules your team can follow without calling a designer.
When that system is missing, every new document drifts a little further from the last. When it's built well, your brand stays recognisable across every location, every team and every year.

Services

Where you're starting from

It doesn't matter where you are now, we will meet you there.

new brand

Start strong

Research, strategy and a complete identity, built from day one to work across print, digital and signage, and to pass accessibility standards.

Rebrand

Change with purpose

A new identity for an organisation that has outgrown its old one, with a rollout plan so the change lands everywhere at once.

up to code

Keep what works

We keep your brand recognisably yours and fix what's holding it back: colour contrast, type that breaks down at small sizes, gaps in your guidelines.

selected work

Devery Street from the ground up

We rebuilt our own identity the way we'd build yours.

Logo featuring a stylized letter D wireframe icon followed by the words 'DEVERY STREET' in uppercase white letters on a dark background with light blue outline guides using a the width spacing of the first D in Devery to create a logo with cohesive spacing.
Devery Street Logo. A stylised wireframe of a 3d letter D next to the words Devery Street.

Design that makes sense

Everything from the shades in a palette to the spacing in a logo is considered

Professional techniques

The spaces in the logo use a single unit so everything stays in proportion

Market tested

Market testing is available so you can see how your brand works before it goes live

Accessibility

Does your palette pass?

Enter your brand colours and see which combinations meet WCAG 2.2 AA for text, and which only work for large type and graphics.

Email us if you would like to organise a comprehensive brand check and report.

Palette checker

WCAG 2.2 AA

Combinations that pass

Passing means 4.5:1 or more, the WCAG 2.2 AA minimum for body text.

Deliverables

What you get

in practice

17 sites

Signage rebrand for an aged care and disability services provider

"Ange played a pivital role in successfully creating the signage rebranding over 17 locations, also delivering visual collateral that elevated our brand presence"

Angel Pierangelli, Head of Marketing, Annecto

"For a human services brand, what truly elevates the outcome is their ability to capture emotional resonance"

Dan Gleeson, COO, Araluen
our process

How we work

Listen

Your goals, your audience, and what isn't working now.

Research

Your market, your competitors and where your brand can stand apart.

Design

Concepts, refinement and a system tested for accessibility before you sign off.

Roll out

Guidelines, templates, and artwork for every place your brand appears

Get in touch

Tell us where your brand is now and where you want it to go. We'll come back with a plan, a timeline and a transparent quote.

Thank you. We’ll be in touch soon.
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